TY  - BOOK
AU  - Bergh, Joeri Van den
AU  - Behrer, Mattias
TI  - How cool brands stay hot: branding to generation y
SN  - 9780749462505
U1  - 658.827 
PY  - 2011///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Young consumers
ER  -