Mackay, Adrian R. <br/><br/>
The practice of advertising 

 - 5th ed 
 - New Delhi  Elsevier  2005 
 - xxiii;367 p.  23.5cm 
 - Professional and trade .
<br/><br/> Advertsing 
<br/><br/><label>ISBN: </label>9780750661737 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / PRA