TY  - BOOK
AU  - Docters, Rob
AU  - Hanson, John
AU  - Nguyen, Cecilia
AU  - Barzelay, Michael
TI  - Contextual Pricing: the death of list price and the new reality
SN  - 9780071772464
U1  - 658.816 
PY  - 2012///
PB  - McGraw-Hill
KW  - Marketing
KW  -  Pricing
ER  -