TY  - BOOK
AU  - Ind Nicholas
AU  - Fuller Clare
AU  - Trevail Charles
TI  - Brand Together: How Co-creation generates innovation and re-energizes brands
SN  - 978-0-7494-6325-0
U1  - 658.406 
PY  - 2012///
CY  - London, Philadelphoa, New Delhi
PB  - KoganPage
KW  - Product management, Branding(Marketing),Customer relations
ER  -