Keller, Kevin Lane <br/><br/>
Best practice cases in branding  lessons from the world's strongest brands 

 - 3rd ed 
 - New Delhi  Dorling Kindersley  2008 
 - xii;382 p.  24.2cm 
<br/><br/><label>ISBN: </label>9788131721155 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Brand name products -- Management -- Case studies<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL