TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Best practice cases in branding: lessons from the world's strongest brands
SN  - 9788131721155
U1  - 658.827 
PY  - 2008///
CY  - New Delhi
PB  - Dorling Kindersley
KW  -  Brand name products -- Management -- Case studies
KW  - Marketing
ER  -