Cagan Jonathan <br/><br/>
Creating Breakthrough Products  Innovation from product planning to program approval 

 - New Delhi  Pearson Education  2002 
 - 302 p.  24 cm 
<br/><br/><label>ISBN: </label>81-297-0492-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/> New products -- Management<br/> Production planning<br/> production management<br/> Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.575  / CAG