TY  - BOOK
AU  - Cagan Jonathan
AU  - Vogel Craig M.
TI  - Creating Breakthrough Products: Innovation from product planning to program approval
SN  - 81-297-0492-7
U1  - 658.575 
PY  - 2002///
CY  - New Delhi
PB  - Pearson Education
KW  -  New products -- Management
KW  -  Production planning
KW  -  production management
KW  -  Marketing research
ER  -