TY  - BOOK
AU  - Hill, Sam
AU  - Lederer, Chris
TI  - The infinite asset: managing brands to build new value
SN  - 1578512492
U1  - 658.827 
PY  - 2001///
CY  - Boston
PB  - Harvard Business School
KW  -  Brand name products
KW  - Management
ER  -