TY - BOOK AU - Hasen, Jeff TI - Mobilized marketing: how to drive sales, engagement, and loyalty through mobile devices SN - 9781118243268 U1 - 658.872 PY - 2012/// CY - New Jersey PB - John Wiley & Sons KW - Internet marketing N1 - 1.Telemarketing 2.Mobile commerce 3.Internet marketing 4.Cell phone ER -