Gelder, Sicco Van <br/><br/>
Global brand stretegy  unlocking brand potential across countries, cultures & markets 

 - London and Sterling,VA  Kogan Page  2004 
 - xi;260 p.  22.8cm 
<br/><br/><label>ISBN: </label>0749442131 9780749442132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / VAN