William G. Zikmund <br/><br/>
Essentials of marketing research 

 - 3rd ed 
 - Australia  Cenage Learning  2007 
 - xvii;414 p.  28cm 
<br/><br/><label>ISBN: </label>8131502813 9788131502815 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK