Sarin, Sharad <br/><br/>
Strategic brand management for B2B markets  a road map for organizational transformation 

 - Response Books  New Delhi  2010 
 - xix;262 p.  21.5cm 
<br/><br/><label>ISBN: </label>9788132105220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management, Branding(Marketing),Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.827  / SAR