TY  - BOOK
AU  - Sarin, Sharad
TI  - Strategic brand management for B2B markets: a road map for organizational transformation
SN  - 9788132105220
U1  - 658.827 
PY  - 2010///
CY  - Response Books
PB  - New Delhi
KW  - Product management, Branding(Marketing),Customer relations
ER  -