TY  - BOOK
AU  - Williams, Alison
TI  - The handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing
SN  - 9780749453800
U1  - 658.872 
PY  - 2008///
CY  - London and Philadelphia
PB  - Kogan Page
KW  - Direct Marketing
KW  - Sales Promotion
ER  -