Kotler, Philip <br/><br/>
Principles of marketing 

 - 11th 
 - New Delhi  Prentice-Hall of India  2006 
 - xviii,651 p.  Illustration  27 cm 
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT