Stroud, Dick <br/><br/>
The 50-plus market  why the future is AGE NEUTRAL when it comes to marketing & branding strategies 

 - London and Sterling, VA  Kogan Page  2006 
 - xvi;314 p.  23.3cm 
<br/><br/><label>ISBN: </label>0749447788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Middle aged consumers
<br/><br/><label>Dewey Class. No.: </label>658.8  / STR