TY  - BOOK
AU  - Stroud, Dick
TI  - The 50-plus market: why the future is AGE NEUTRAL when it comes to marketing & branding strategies
SN  - 0749447788
U1  - 658.8 
PY  - 2006///
CY  - London and Sterling, VA
PB  - Kogan Page
KW  - Marketing
KW  - Middle aged consumers
ER  -