Hamper, Robert J. <br/><br/>
The ultimate guide to strategic marketing  real world methods for developing successful,long-term marketing plans 

 - New York  McGraw-Hill Education  2014 
 - xii,304 p.  Illustration  24 cm 
<br/><br/><label>ISBN: </label>9780071809092 9780071809108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/> Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.802  / HAM