Meldrum, Mike <br/><br/>
Marketing in a nutshell  key concepts for non-specialists 

 - Burlington  Butterworth-Heinemann  2007 
 - x,294 p.  Illustration  23 cm 
<br/><br/><label>ISBN: </label>9780750681339 9788131215760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MEL