TY  - BOOK
AU  - Meldrum, Mike
AU  - McDonald, Malcolm
TI  - Marketing in a nutshell: key concepts for non-specialists
SN  - 9780750681339
U1  - 658.8 
PY  - 2007///
CY  - Burlington
PB  - Butterworth-Heinemann
KW  - Marketing
ER  -