Moskowitz, Howard R. <br/><br/>
Selling blue elephants  how to make great products that people want before they even know they want them 

 - Delhi  Pearson Power  2007 
 - xvi,252 p.  Illustration  24 cm 
<br/><br/><label>ISBN: </label>8131713741 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOS