TY  - BOOK
AU  - Moskowitz, Howard R.
AU  - Gofman, Alex
TI  - Selling blue elephants: how to make great products that people want before they even know they want them
SN  - 8131713741
U1  - 658.8 
PY  - 2007///
CY  - Delhi
PB  - Pearson Power
KW  - Marketing
ER  -