Swami Radhakrishnan Meenakshi <br/><br/>
Stratagem  Cases on retail, products, services and trends 

 - New Delhi  Tata MacGraw-Hill Publishing  2007 
 - ix, 354 p.  21.5 cm 
 - Business Essential Series .
<br/><br/><label>ISBN: </label>9780070617612 0070617619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/> Product management<br/> General management
<br/><br/><label>Dewey Class. No.: </label>658.401  / SWA