TY  - BOOK
AU  - Swami Radhakrishnan Meenakshi
TI  - Stratagem: Cases on retail, products, services and trends
SN  - 9780070617612
U1  -  658.401 
PY  - 2007///
CY  - New Delhi
PB  - Tata MacGraw-Hill Publishing
KW  - Marketing Management
KW  -  Product management
KW  -  General management
ER  -