Shimp, Terence  A. <br/><br/>
Advertising & Promotion   an IMC  approach 

 - New Delhi  Cengage Learning India Pvt Ltd  2007 
 - 650 p.  Colour illustration  23 cm 
<br/><br/> Advertising 
<br/><br/><label>ISBN: </label>9788131503881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHI