TY  - BOOK
AU  - Shimp, Terence  A.
TI  - Advertising & Promotion : an IMC  approach
SN  - 9788131503881
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Cengage Learning India Pvt Ltd
KW  - Marketing
N1  - Advertising
ER  -