Kerin, Roger A. <br/><br/>
Marketing  the core 

 - 5th 
 - New York  McGraw-Hill  2013 
 - xlvii, 507 p. [1]  Colour illustration  32 cm 
<br/><br/> Marketing 
<br/><br/><label>ISBN: </label>9780078028922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER