Chernatony, Leslie De <br/><br/>
From Brand Vision to Brand Evaluation  the strategic process of growing and strengthening Brands 

 - 3rd 
 - Noida  Elsevier  2001 
 - xv, 318 p.  Illustration  27 cm 
<br/><br/> Brand Evaluation 
<br/><br/><label>ISBN: </label>9780750667494 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Brand name products<br/> Trademarks<br/> Product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE