TY  - BOOK
AU  - Chernatony, Leslie De
TI  - From Brand Vision to Brand Evaluation: the strategic process of growing and strengthening Brands
SN  - 9780750667494
U1  - 658.827 
PY  - 2001///
CY  - Noida
PB  - Elsevier
KW  -  Brand name products
KW  -  Trademarks
KW  -  Product management
N1  - Brand Evaluation
ER  -