Halve, Anand <br/><br/>
Darwin.s Brands  adapting for success 

 - New Delhi  SAGE Publications  2012 
 - xvii, 168 p.  Illustration  23 cm 
<br/><br/> Consumer Preferences 
<br/><br/><label>ISBN: </label>9788132107156 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Brand name products -- India -- Marketing -- Case studies<br/>Product management, Branding(Marketing),Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAL