TY  - BOOK
AU  - Halve, Anand
TI  - Darwin.s Brands: adapting for success
SN  - 9788132107156
U1  - 658.827 
PY  - 2012///
CY  - New Delhi
PB  - SAGE Publications
KW  -  Brand name products -- India -- Marketing -- Case studies
KW  - Product management, Branding(Marketing),Customer relations
N1  - Consumer Preferences
ER  -