TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong , Gary
AU  - Agnihotri, Prafulla
TI  - Principles of Marketing 
SN  - 9789352865611
U1  - 658.8 
PY  - 2018///
CY  - Noida
PB  - Pearson India
KW  - Marketing
N1  - Marketing
ER  -