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1. Brand Together :How Co-creation generates innovation and re-energizes brands

by Ind Nicholas | Fuller Clare | Trevail Charles.

Edition: 1Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Philadelphoa New Delhi : KoganPage ; 2012 ( 2012 )Availability: Items available for loan: [Call number: 658.406 IND] (1).

2. Strategic brand management for B2B markets :a road map for organizational transformation

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Response Books : New Delhi ; 2010Availability: Items available for loan: [Call number: 658.827 SAR] (1).

3. Brandwashed :tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page ; 2012 ( 2012 )Availability: Items available for loan: [Call number: 658.827 LIN] (1).

4. Darwin.s Brands :adapting for success

by Halve, Anand.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : SAGE Publications ; 2012Availability: Items available for loan: [Call number: 658.827 HAL] (1).

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