401.
Marketing Research
by Beri, G.C.
Edition: 3rdMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw -Hill ; 1993 ( 2006 )Availability: Items available for loan:
[Call number: 658.83 BER ]
(1).
402.
The Rural Marketing
by Kashyap, Pradeep | Raut, Siddhartha.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Bistranta ; 2006Availability: Items available for loan:
[Call number: 658.8 KAS ]
(1).
403.
Marketing :a practical approach
by Rix, Peter.
Edition: 6thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata Mc Graw-Hill Education Pvt Ltd ; 2007 ( 2011 )Availability: Items available for loan:
[Call number: 658.8 RIX ]
(1).
404.
Sales and Marketing :a text book for the hospitality industry
by Andrews, Sudhir.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata Mc Graw-Hill Education Pvt Ltd ; 2009Availability: Items available for loan:
[Call number: 658.8 AND ]
(1).
405.
Marketing :essential principles new realities
by Groucutt, Jonathan | Leadley, Peter | Forsyth, Patrick.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Kogan page India Pvt Ltd ; 2004 ( 2004 )Availability: Items available for loan:
[Call number: 658.8 GRO ]
(1).
406.
Strategic Marketing for non profit organizations
by Andreasen, Alan R | Kotler, Philip.
Edition: 6thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prntice -Hall of India Pvt Ltd ; 2007Availability: Items available for loan:
[Call number: 658.802 AND ]
(1).
407.
Global Marketing
by Gillespie, Kate | Hennessey, H.David.
Edition: 3rdMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning India Pvt Ltd ; 2007Availability: Items available for loan:
[Call number: 658.84 GIL ]
(1).
408.
Advanced Marketing and sales(Business essentials range )
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Viva Books ; 2009Availability: Items available for loan:
[Call number: 658.8 ADV ]
(2).
409.
Entrepreneurship :a small business approach
by Bamford , Charles | Bruton,Garry D.
Edition: 1stMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw- Hill Education ; 2011 ( 2015 )Availability: Items available for loan:
[Call number: 658.11 BAM ]
(1).
410.
Finance for Entrepreneurs
by Leach J Chris | Melicher, Ronald W.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning India Pvt Ltd ; 2006 ( 2010 )Availability: Items available for loan:
[Call number: 658.15 LEA ]
(1).
411.
The Knowledge Entrepreneur How Your Business can Create, Manage & Profit From :how your business can create, manage and profit from intellectual capital
by Coulson-Thomas Collin.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New New Delhi : Kogan Page ; 2003 ( 2004 )Availability: Items available for loan:
[Call number: 005.94 ]
(2).
412.
C++ An Introduction to Programming
by Liberty, Jesse | Keogh, Jim.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice -Hall ; 1996 ( 2001 )Availability: Items available for loan:
[Call number: 005.133 LIB ]
(1).
413.
Essentials of Educational Technology : innovations in teaching -learning
by Aggarwal, J.C.
Edition: 2ndMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Vikas Publishing ; 1995 ( 2013 )Availability: No items available
414.
Computer Applications in Business
by Parameswaran, R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : S. Chand & Company Ltd ; 1996Availability: Items available for loan:
[Call number: 651.84 PAR ]
(1).
415.
Methodology of Business Studies :for the the first- semester B.Com Course of Mahathma Gandhi University
by Emmanuel, Mathew.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Dorling Kindersley ; 2010 ( 2010 )Availability: Items available for loan:
[Call number: 658.400 EMM ]
(1).
416.
Futurist- Advertising :A New Solution for the Future of Advertising
by Nenna, Emanuel.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Viva Books Pvt Ltd ; 2014Availability: Items available for loan:
[Call number: 659.132 NEN ]
(1).
417.
Advertising Promotion and New Media
by Marla R. Stafford [Editor] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice -Hall of India Pvt Ltd ; 2005Availability: Items available for loan:
[Call number: 659.114 STA ]
(1).
418.
Advertising & Promotion :an IMC approach
by Shimp, Terence A.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning India Pvt Ltd ; 2007 ( 2008 )Availability: Items available for loan:
[Call number: 658.8 SHI ]
(1).
419.
Value Innovation portfolio Management :achieving double - digit growth through
by Mello, Sheila | Mackey, Wayne | Tait, Richard | Lasser, Ronald.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning ; 2006 ( 2009 )Availability: No items available
420.
Customer Value
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning India Pvt Ltd ; 2006Availability: Items available for loan: (1).
