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From Brand Vision to Brand Evaluation : the strategic process of growing and strengthening Brands

By : Chernatony, Leslie De.
Material type: TextTextPublisher: Noida : Elsevier ; 2001Edition: 3rd.Description: xv, 318 p : Illustration : 27 cm.ISBN: 9780750667494.Subject(s): Brand name products | Trademarks | Product managementDDC classification: 658.827
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Main Shelving Area 		Lending collection 658.827 CHE (Browse shelf) Available SLTC000279
Lending Materials Lending Materials Library of SLTC
Main Shelving Area 		Lending collection 658.827 CHE (Browse shelf) Available SLTC000281
Lending Materials Lending Materials Library of SLTC
Main Shelving Area 		Lending collection 658.827 CHE (Browse shelf) Available SLTC000346

Brand Evaluation

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