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What's in a brand? : Building brand equity through advertising

Material type: Text

TextPublisher: New Delhi : McGraw Hill ; 1998 (2006 )Description: xxiii;335 p : 23.5cm.ISBN: 0074632019.Subject(s): production management

DDC classification: 658.834

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Lending Materials	Library of SLTC Lending Section	Lending collection	658.834 JON (Browse shelf)	Available		SLTC000338

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