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Contextual Pricing : the death of list price and the new reality

By : Docters, Rob.
Contributor(s): Hanson, John | Nguyen, Cecilia | Barzelay, Michael.
Material type: TextTextPublisher: : McGraw-Hill ; 2012Description: vi,264 p.ISBN: 9780071772464.Subject(s): Marketing | PricingDDC classification: 658.816
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section 		Lending collection 658.816 DOC (Browse shelf) Available SLTC001135

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