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| 999 |
_c1517 _d1517 |
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| 003 | SLTCLib | ||
| 008 | 221121b ce ||||| |||| 00| 0 eng d | ||
| 020 | _a9788131517383 | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bADV |
||
| 100 |
_92816 _aRichard J. Semenik |
||
| 245 | _aAdvertising and promotions; an integrated brand approach | ||
| 250 | _a6th | ||
| 260 |
_aAndover _bCENGAGE _c2012 |
||
| 300 | _a710p. | ||
| 650 | 0 |
_9308 _aCommunication |
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| 700 |
_92809 _aChris T. Allen |
||
| 700 |
_92810 _aThomas C. O'Guinn |
||
| 700 |
_92811 _aHans Rudiger Kaufmann |
||
| 942 |
_2ddc _cMLN |
||
| 945 |
_a3278 _bManu Pasantha PERUMBULI ACHCHIGE _c3278 _dManu Pasantha PERUMBULI ACHCHIGE |
||