000 00613nam a22002297a 4500
999 _c499
_d499
003 SLTCLib
008 180618b ce ||||| |||| 00| 0 eng d
020 _a8131501582
020 _a9788131501580
041 _aEnglish
082 _a659.1
_bOGU
100 _aO'Guinn, Thomas C.
_9716
245 _aAdvertising and integrated brand promotion
250 _a4th ed
260 _aNew Delhi
_bCengage Learning
_c2006
_g2009
300 _axIviii;781 p.
_c28cm
500 _aAdvertising
650 0 _92382
_a Advertising
700 _aAllen, Chris T.
_9717
700 _aSemenik, Richard J.
_9718
942 _2ddc
_cMLN
945 _c3278
_dManu Pasantha PERUMBULI ACHCHIGE