000 00498nam a2200181Ia 4500
999 _c77
_d77
003 SLTCLib
008 180423s9999 xx 000 0 und d
020 _a9788131503881
041 _aEnglish
082 _a658.8
_bSHI
100 _aShimp, Terence A.
_9528
245 _aAdvertising & Promotion
_ban IMC approach
260 _aNew Delhi
_bCengage Learning India Pvt Ltd
_c2007
_g2008
300 _a650 p.
_bcol. ill.
_c23 cm
500 _aAdvertising
650 0 _9713
_aMarketing
942 _cMLN
_2udc
945 _c3278
_dManu Pasantha PERUMBULI ACHCHIGE