Strategic brand management : building,measuring and managing brand equity
By : Keller, Kevin Lane
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Contributor(s): Parameswaran, M.G | Jacob, Isaac.
Material type: 
TextPublisher: Noida : Dorling Kindersley ; 2011Edition: 3rd.Description: [iii],xxiii,695 p : Illustration : 25 cm.ISBN: 9788131756898.Subject(s): Strategic Management
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Library of SLTC Lending Section | Lending collection | 005.21:003.65:658.8 KEL (Browse shelf) | Available | SLTC000284 |
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| 005.432 PAR Shell Scripting | 005.447 SAV Mastering Hyper-V 2012 R2 with System Center and Windows Azure | 005.8 CAL Information Security Intelligence | 005.21:003.65:658.8 KEL Strategic brand management | .005.591.6 MAS The Venture Imperative | 006.6 KOT Hypermedia From Multimedia to Virtual Reality: | 006.76 KMP XMPP : the definitive guide : building real-time applications with Jabber technologies |
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