Advertising and promotions; an integrated brand approach
By : Richard J. Semenik
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Contributor(s): Chris T. Allen | Thomas C. O'Guinn | Hans Rudiger Kaufmann.
Material type: 
TextPublisher: Andover : CENGAGE ; 2012Edition: 6th.Description: 710p.ISBN: 9788131517383.Subject(s): CommunicationDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | Lending collection | 659.1 ADV (Browse shelf) | Available | SLTC003689 |
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
| 658.8 VER Entrepreneurship and Effective Marketing | 658:904(06) KUN The Hothouse Effect | 659 MIK Brand lands, hot spots & cool spaces | 659.1 ADV Advertising and promotions; an integrated brand approach | 659.1 JON Behind powerful brands | 659.1 OGU Advertising and integrated brand promotion | 659.1 PRA The practice of advertising |
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