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Services Marketing : People, Technology, Strategy

By : Lovelock, Christopher.
Contributor(s): Wirtz, Jochen | Chatterjee, Jayantha.
Material type: TextTextPublisher: New Delhi : Dorling Kindersley (India) Pvt Ltd ; 2011 (2015 )Description: xxi, 683 p : 20 cm.ISBN: 9788131759394.Subject(s): Professions -- Marketing; Work environment | MarketingDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section 		Lending collection 658.8 LOV (Browse shelf) Available SLTC000213
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
658.8 HOR Ethics in marketing 658.8 KOT Principles of marketing 658.8 KOT Marketing 3.0 658.8 LOV Services Marketing 658.8 MAR Marketing Management 658.800 MEH Marketing to win 658.8 MEL Marketing in a nutshell

Marketing

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