Marketing Communications Management : Cocepts and Theories, Cases, and Practices
By : Copley, Paul
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Material type: 
TextPublisher: Oxford : Butterworth Heinemann ; 2008Description: xiv, 440 p : 20 cm.ISBN: 9788131207659; 813120765 x.Subject(s): Communication in marketing | Marketing ManagementDDC classification: 658.802
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | Lending collection | 658.802 COP (Browse shelf) | Available | SLTC000216 |
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
| 658.8 STR The 50-plus market | 658.8 TUR How to think like the world's greatest marketing minds | 658.802 CAR Mastering | 658.802 COP Marketing Communications Management | 658.802 HAM The ultimate guide to strategic marketing | 658.802 HAM The ultimate guide to strategic marketing | 658.804 CHE Understanding the professional buyer |
Marketing Communication
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