Advertising and integrated brand promotion
By : O'Guinn, Thomas C
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Contributor(s): Allen, Chris T | Semenik, Richard J.
Material type: 
TextPublisher: New Delhi : Cengage Learning ; 2006 (2009 )Edition: 4th ed.Description: xIviii;781 p : 28cm.ISBN: 8131501582; 9788131501580.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | Lending collection | 659.1 OGU (Browse shelf) | Available | SLTC000381 |
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
| 659 MIK Brand lands, hot spots & cool spaces | 659.1 ADV Advertising and promotions; an integrated brand approach | 659.1 JON Behind powerful brands | 659.1 OGU Advertising and integrated brand promotion | 659.1 PRA The practice of advertising | 659.111 SIS Advertising media and planning | 659.114 STA Advertising Promotion and New Media |
Advertising
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