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How cool brands stay hot : branding to generation y

By : Bergh, Joeri Van den.
Contributor(s): Behrer, Mattias.
Material type: TextTextPublisher: London : Kogan Page ; 2011Description: [vi],xvii,249 p : Illustration.ISBN: 9780749462505.Subject(s): Marketing | Young consumersDDC classification: 658.827
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Item type Current location Collection Call number Status Date due Barcode
Lending Materials Lending Materials Library of SLTC
Lending Section 		Lending collection 658.827 BER (Browse shelf) Available SLTC000552
Browsing Library of SLTC Shelves , Shelving location: Lending Section , Collection code: Lending collection Close shelf browser
658.812 MOO The ten demandments 658.812 PRI Your customer rules! 658.816 DOC Contextual Pricing 658.827 BER How cool brands stay hot 658.827 HAP TRAVIS BRANDSOLOGY 658.827 HAP TRAVIS BRANDSOLOGY 658.827 HIL The infinite asset

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