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The practice of advertising

By : Mackay, Adrian R [Editor].

Material type: Text

TextSeries: Professional and trade. Publisher: New Delhi : Elsevier ; 2005 (2007 )Edition: 5th ed.Description: xxiii;367 p : 23.5cm.ISBN: 9780750661737.Subject(s): Advertising

DDC classification: 659.1

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Lending Materials	Library of SLTC Lending Section	Lending collection	659.1 PRA (Browse shelf)	Available		SLTC000306

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Previous	659.1 ADV Advertising and promotions; an integrated brand approach	659.1 JON Behind powerful brands	659.1 OGU Advertising and integrated brand promotion	659.1 PRA The practice of advertising	659.111 SIS Advertising media and planning	659.114 STA Advertising Promotion and New Media	659.132 NEN Futurist- Advertising	Next

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