Best practice cases in branding : lessons from the world's strongest brands
By : Keller, Kevin Lane
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Material type: 
TextPublisher: New Delhi : Dorling Kindersley ; 2008Edition: 3rd ed.Description: xii;382 p : 24.2cm.ISBN: 9788131721155.Subject(s): Brand name products -- Management -- Case studies | MarketingDDC classification: 658.827
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Lending Materials
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Library of SLTC Lending Section | Lending collection | 658.827 KEL (Browse shelf) | Available | SLTC000286 |
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| 658.827 HAP TRAVIS BRANDSOLOGY | 658.827 HAP TRAVIS BRANDSOLOGY | 658.827 HIL The infinite asset | 658.827 KEL Best practice cases in branding | 658.827 LIN Brand sense | 658.827 RIE The 22 immutable laws of branding | 658.827 VAN Global brand stretegy |
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