Creating Breakthrough Products : Innovation from product planning to program approval
By : Cagan Jonathan
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Contributor(s): Vogel Craig M.
Material type: 
TextPublisher: New Delhi : Pearson Education ; 2002 (2004 )Description: 302 p : 24 cm.ISBN: 81-297-0492-7.Subject(s): New products -- Management | Production planning | production management | Marketing researchDDC classification: 658.575
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Lending Materials
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Library of SLTC Lending Section | 658.575 CAG (Browse shelf) | Available | SLTC000527 |
Browsing Library of SLTC Shelves , Shelving location: Lending Section Close shelf browser
| 658.5 RAF Innovation, Production Development And Commercialization | 658.5 YOS Designed To Win | 658.514 BRU The management of technology and innovation | 658.575 CAG Creating Breakthrough Products | 658.8 ADV Advanced Marketing and sales(Business essentials range ) | 658.8 AND Business market management | 658.8 COL Search marketing strategies |
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